Search marketing is one of the most influential digital disciplines; over 60% of global internet users research products online before they purchase.
The Professional Diploma in Search Marketing will equip you with the skills you need to optimize your website, drive traffic and ultimately engage and acquire customers by guaranteeing your brand visibility in search engine results.
The Digital Marketing Institute is the global certification body for Digital Marketing education. The syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy. The practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.
The syllabus content is defined and validated by an industry based working group, the Syllabus Advisory Council. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes. Member representatives are from leading digital brands, including Twitter, Facebook, Google, LinkedIn, Microsoft, IBM, Vodafone, Communicorp, Dentsu Aegis Network, Omnicom, WPP and Ogilvy.
The Professional Diploma in Search Marketing is also approved and credit rated by the European Qualifications Framework at Level 5.
The module coverage breakdown across the exams is as below:
Introduction to Search Marketing
PPC Advertising: Search
PPC Advertising: Display
PPC Advertising: Video
PPC Advertising: Video
The exam is 180 minutes long (3 Hours) and consists of 200 questions. The passing score for this exam is 60%. All candidates may take the computer-based examination up to three times. Should a candidate fail their first exam attempt, they must repeat the exam within their exam authorisation period of 6 months. Exams are delivered on the international PearsonVUE System and the score report is made available straight after the exam session.
A range of different question item formats are used within the Professional Diploma in Digital Marketing (Syllabus Version 5.0) as follows:
* The fees includes the examination fees of £160
Awarding Body : Digital Marketing Institute (DMI)
Course Duration : 3 months online or 5 days bootcamp
Method of study : Full Time
Qualification Level : 5
We do everything we can to ensure that information on our website is correct, however details may change and we cannot accept responsibility for errors or omissions. For more detailed information about the course visit DMI official site – https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-search-marketing